Best Ideas For Designing Restaurant Signs
Owning a restaurant is realy a big deal, and to keep it running in full swing requires real hard work by the management and workers. In addition to that, if you want to attract more customers, you have to put in a lot of effort into the restaurant’s decoration. Thus, to decorate the restaurants, one must have an aesthetic sense to make the most available space. If you are willing to attract more customers, you should also invest in designing elegant and decent restaurant signs. In this blog, we will try to figure out some ideas that may help you design decent and attractive restaurant signs. HiTrueCare lists down some useful tips and ideas in this regard. Keep reading to find out more.
Best restaurant signs ideas
The sign or logo that you are going to use for your restaurant must have the potential to attract a passerby’s attention. Likewise, it must have the ability to spur excitement. A question arises here:
How do you build an eye-catching restaurant sign if other businesses surround you?
Well, the answer to that is simple – it requires some brainstorming and consideration. We are going to help you in building catchy restaurant signs. Keep reading this guide until the end to get a clear idea of designing an elegant and attractive restaurant sign.
Contrast with colors in restaurant signs
A restaurant sign is meant to be visible from a distant place to attract more customers. A better way to achieve more visibility is to make use of contrasting color combinations with the signs. Dark and high-intensity color on a light background is more visible from a distant place. It is common to understand that the contrast enhances the readability and makes the sign visible for longer distances.
The outdoor advertising association of America suggests using high contrast color combinations. High contrast color combination comprises light color on dark background and vice versa. It is recommended to use the top 18 highly visible color combos ranked from highest to lowest. Read the list below to find the high contrasting color combinations:
- Black on yellow
- Black on white
- Yellow on black
- White on black
- Blue on white
- White on blue
- Blue on yellow
- Yellow on blue
- Green on white
- White on green
- Brown on white
- White on brown
- Brown on yellow
- Yellow on brown
- Red on white
- White on red
- Red on yellow
- Yellow on red
Go for the showstoppers.
Some colors have a higher intensity and the ability to grab the attention more easily than others. Red is the strongest color widely used by advertisers and promotional campaigns to attract more people. Red is believed to be more exciting, energetic, and able to stimulate the appetite. Furthermore, yellow and orange colors also come in handy since they are warm, cheerful, and likely to stimulate hunger. Bright colors are full of life and always attract more.
Using too many colors while believing in attracting more customers is a bad idea. Never use a rainbow combination since it distracts the viewer. Another important aspect is to consider the product you are selling must align with the sign’s colors. You cannot use red color in the sign while selling vegan products. Perhaps you could use red, black, and other dark colors if you are selling meat products.
Simplicity is the best virtue.
Consider walking down an ally, and you feel starving and haven’t eaten for days. You won’t be searching for the best place to eat and keep scrolling for minutes in such a scenario. Furthermore, if you find restaurant signs in front of you that contains a large paragraph telling about the history and evolution of that restaurant, you’d surely get annoyed. Thus this tells us that restaurant signs should be brief and simple. An easy-to-read and comprehending sign is always compelling such as “Come and eat the best steaks in town.”
In addition to that, a compelling statement could attract the audience, but you should also make use of visual portraits-that would surely increase the traffic. For instance, if you are selling the steaks, it would be best to add an image of a raging bull and a cowboy eating the hot steaks. That sends out a clear message about the product and quality.
And when it comes to the font, avoid decorative fonts, go for easy-to-read fonts instead, and do not use more than two different typefaces. Also, avoid italics and all capital letters because that can make it hard to tell letters distinctly.
Another aspect of visibility is the size of the sign. If the letters are not large enough to be read from distinct places, you might lose some good customers. And you would not want to lose a single customer. Therefore, it is suggested to use large letters in your Restaurant Signs, so it is visible from distant places and east-to-read. It is also important to see if the sign is always visible from different angles where it would usually be visible. If something is blocking the view, then get rid of it right away.
Always leave some room for negative space.
To be certain that your positive message reaches a general audience, don’t forget to leave room for negative space as well. According to the United States Sign Council Foundation, negative space, or the text’s open space in a sign, is critical to legibility. Your sign should be composed of at least 60% negative space. Keep this tip in mind to design a clutter-free sign and easy to read from a distance.
Running a restaurant is really a great deal and requires very hard work from all the stakeholders. The entire business of a restaurant depends upon the advertisement/promotion of the product being sold. You may have the best chefs in the world working for you, but if you do not promote your business accordingly, you would not be able to generate good revenue and attract more customers.
The best way to attract customers is to put attractive signs and hoardings. In this blog, we have jotted down a list of ideas that may help you design the best restaurant signs to advertise your business. Do let us know in the comments if these ideas assist you in any sort. Your comments and feedbacks are highly appreciated.